Live Music Archive
Librivox Free Audio
Metropolitan Museum
Cleveland Museum of Art
Internet Arcade
Console Living Room
Books to Borrow
Open Library
TV News
Understanding 9/11The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising
Bookreader Item Preview
ix, 437 p. 23 cm
- External-identifier
-
urn:oclc:record:1038767791
![[WorldCat (this item)]](/images/worldcat-small.png "[WorldCat (this item)]")
Reviews
Reviewer:
Kevin Dawson, Copywriter
-
favoritefavoritefavoritefavorite -
March 14, 2009
Subject: Psychology of Advertising
Subject: Psychology of Advertising
Truly a classic, and must-read for the student of advertising. In a day and age where we are exposed to more advertising than ever, few of us understand the psychology behind it... which is another reason why most ads fail.
Read this book - it will give you a fundamental basis on which to write your own advertising that will effectively penetrate the mind of your prospects and tap his desires... not just the ego of the ad writer, looking for his next award.
Read this book - it will give you a fundamental basis on which to write your own advertising that will effectively penetrate the mind of your prospects and tap his desires... not just the ego of the ad writer, looking for his next award.
18,665 Views
26 Favorites
IN COLLECTIONS
California Digital Library
American Libraries 
Uploaded by judyjordan on
